Dear Robbie,

Just wanted to take time out to say THANK YOU! After Ultimate Image was introduced to our dealership, the impact that it had on our store helped us to achieve an all time r ecord February! In a down market and with the media telling the public that we are in a recession and with gas prices going up, we chose not to participate in all the gloom and doom. This culture will take us from good to great! With us spending so much money in advertising, we can’t help but realize that the areas that we advertise are becoming less and less effective. Consumers are no longer listening to the radio, they are listening to their MP3’s, XM, and Sirius radio. Consumers are not watching television, they are using Tevo and DVR’s so they can save time and skip through our commercials. Newspaper readership is dwindling, they are reading it on the internet and if they do see your ad, if you are not the lowest price, you have thrown your money away! The response from direct mail is shrinking.

Network marketing and bringing back the old fashion human personal touch is going to elevate us to the next level. Using your skills and lyrics is putting the “fun” back into selling cars. This is the way of our future. This is the culture that is needed to drive customer satisfaction up. This is the insurance for our advertising dollars.

They are going to buy from someone, that someone is going to be me!

Fred Haas Toyota World IS the home of the Ultimate Sales Professional.

I look forward to our relationship with you and your company and I will meet you at the top!

Sincerely,
Ronnie Bernal
General Manager/Fred Haas Toyota World