We meet and often exceed these goals through Tactical Network Training (TNT). This process is geared around your existing client base; developing relationships with their friends, family, co-workers, and expanding through community business networking. Once you have Ultimate Image Sales Professionals on your team your dealership will sell additional units, with higher gross profits, generating referrals, and improve CSI scores. The net net result, is increased market share with decreased advertising expense.
What is TNTTactical Network Training (TNT) is aggressive, enthusiastic prospect development with an emphasis in communication and inner personal relationship skills. It's focus is building confidence and pride based on values such as: honor, integrity, and dignity, creating high performance career professionals with longevity.
What is an Ultimate Image Sales ProfessionalAn Ultimate Image Sales Professional has a well thought out plan for success, putting themselves in front of more consumers. They take pride in pro-active professionalism with a motto of "Hunt or be.... the hunted." They are trained in the purist form of prospecting. Also, networking your current client base, their friends, family and community relationships, while tactically aligning each profit center of your dealership. An Ultimate Image Sales Professional does not sell cars, instead they assist the American buying public with their transportation needs in the second largest purchasing decision they make every 3 to 5 years... CAReer!
Idealism vs. RealityWith tongue in cheek, I'm certain you are thinking, "Where do I find these guys?". Face it, no one grows up and says, Hey Mom, Dad when I grow up I want to be a car salesman." It's sad, but for most this is a crossroads career. How then, can you be excellent at something you've never chosen to be excellent at. It's true that there is no lack of ego in this business. However, there is a genuine lack of a healthy, positive self image. Add to that, a very competitive market, with a tough economy, rising fuel costs with no end in site, and recruiting issues, i.e., if you have a pulse and can pass a pee test, you're qualified.
Here's the questionPure logic, whatever the personallity, if that personality was put in front of more of them, the consumer, wouldn't it stand to reason that more consumers would buy from that personality; even that of a rock?
The AnswerProactive vs. Reactive, an Ultimate Image Sales Professional a breed apart. The TNT process, a way of life, a culture.
Click on the following components for a brief look at the Ultimate Image Sales Professional's TNT processes.
Guaranteeing the ReferralOne of the easiest calls you will ever make is the referral. Why? Your credibility has already been established because of the relationship between your client and the referral. This call should be like all prospect calls, non-threatening and executed in a polite and friendly manner. (See Response Module.) However, you must obtain before you can maintain. more |
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Create a better quality potential client (UP) + larger gross profits = happy clients resulting in repeat and referral business with higher CSI scores.
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