Tactical Network Training

Objective
  • Increase Market Share
  • Decrease advertising by 50% to 2/3
  • Build consumer confidence
  • Obtain higher CSI scores
  • Increase profit potential
  • Generate referrals
  • Establish a larger client portfolio
  • How The Objectives Are Achieved

    We meet and often exceed these goals through Tactical Network Training (TNT). This process is geared around your existing client base; developing relationships with their friends, family, co-workers, and expanding through community business networking. Once you have Ultimate Image Sales Professionals on your team your dealership will sell additional units, with higher gross profits, generating referrals, and improve CSI scores. The net net result, is increased market share with decreased advertising expense.

    What is TNT

    Tactical Network Training (TNT) is aggressive, enthusiastic prospect development with an emphasis in communication and inner personal relationship skills. It's focus is building confidence and pride based on values such as: honor, integrity, and dignity, creating high performance career professionals with longevity.

    What is an Ultimate Image Sales Professional

    An Ultimate Image Sales Professional has a well thought out plan for success, putting themselves in front of more consumers. They take pride in pro-active professionalism with a motto of "Hunt or be.... the hunted." They are trained in the purist form of prospecting. Also, networking your current client base, their friends, family and community relationships, while tactically aligning each profit center of your dealership. An Ultimate Image Sales Professional does not sell cars, instead they assist the American buying public with their transportation needs in the second largest purchasing decision they make every 3 to 5 years... CAReer!

    Idealism vs. Reality

    With tongue in cheek, I'm certain you are thinking, "Where do I find these guys?". Face it, no one grows up and says, Hey Mom, Dad when I grow up I want to be a car salesman." It's sad, but for most this is a crossroads career. How then, can you be excellent at something you've never chosen to be excellent at. It's true that there is no lack of ego in this business. However, there is a genuine lack of a healthy, positive self image. Add to that, a very competitive market, with a tough economy, rising fuel costs with no end in site, and recruiting issues, i.e., if you have a pulse and can pass a pee test, you're qualified.

    Here's the question

    Pure logic, whatever the personallity, if that personality was put in front of more of them, the consumer, wouldn't it stand to reason that more consumers would buy from that personality; even that of a rock?

    The Answer

    Proactive vs. Reactive, an Ultimate Image Sales Professional a breed apart. The TNT process, a way of life, a culture.

    Click on the following components for a brief look at the Ultimate Image Sales Professional's TNT processes.

    Tactical Network Training


    TEC
    Testimonial Evidence of Character

    TPS
    Tactical Phone Skills

    GTR
    Guaranteeing The Referral

    GTA
    Guaranteeing The Appointment

    TFS
    Tactical Field Skills

    RCS
    Red Carpet Service

    REM
    Real E-ffective Mail

    FU2
    Follow Up Too